Growth Hacking: The Fascination About Going Viral
It's a regular day at our super built-up office. Our CEO, Kuldeep Pisda, comes and says, “Once you publish a blog post, you have to email as many subscribers as possible, and he also asks the rest of people to share it on their social media." Very obvious scenes in the office these days.
Social media is a thing. Perhaps the most common growth hacking tool these days. The most commonly used tool by growth hackers has the most obvious benefit that you can promote your content to your followers directly. You need not care about search at all. If people click your link from social media or any email, chances are they want to read it!
Of course, Watching your content grow was by far the most exciting thing that you will experience in the business. In a nutshell Growth Hacking is all about growing an audience in a short period with less money.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. ... You can use many strategies that you can find in growth hacking to acquire more customers for a lower cost with long term sustainability. That’s how you will grow right. It’s digital marketing sort of. Well not? There is a thin line!
Paid marketing is very expensive than ever (as platforms mature) and organic marketing needs more effort and time than ever (as competition increases). We’re already seeing the pace-setting in which leaves digital marketers only ONE option: To get creative hack GROWTH. It has to start with changing the way marketers think about digital channels. Marketers need new cards up their sleeves and cannot rely on the same old list of the “favorite” marketing channels anymore. The biggest trend will be a mind-shift from buyer personas to channel personas. Because ultimately consumers don’t buy the product they buy the feeling associated with it. And go create that aura of sentiments for your product, Growth Hacking is a very very important marketing channel.
There has been a 25% increase in the demand for growth hackers in the last year and this number is going to increase further this year.
Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is a pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.
There are various tools and dedicated websites or Chrome Extensions to enable a user to understand and apply the growth hacking module in his startup business. Some of them are listed below:
SumoMe – The best way to grow a website. Just Install it.
Buffer – Easy way to add new things to share with all my social media. Buffer is the best way to share great content with Twitter, Facebook, and LinkedIn from anywhere on the web, with just one click. The Buffer Chrome extension allows you to schedule content to Buffer (https://buffer.com) By using this tool, you will be able to visit different websites and schedule to Buffer directly from those other sites. This allows you to post the articles in front of you directly to social media, or to your social media queue for future scheduling.
SocialAnalytics – See how many social shares an article has gotten
Colorzilla – Makes it able to copy any specific color from a screen.ColorZilla, one of the most popular Firefox developer extensions with over 5 million downloads is also available for Chrome! With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. And it can do so much more.
SimilarWeb – See the popularity of a website, where it gets its traffic from and more. See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking, and traffic source.
Any startup should be crystal clear in their minds when it comes to growth hacking, like:
- To grow a startup or business, what should they focus on improving the most?
- What is the best definition of your target audience based on your research & analysis, and based on your set of existing customers? 3. What is the current strategy to achieve your desired goals?
- Let’s just imagine If you were the end user for your own business, what would you find most valuable in the product/service?
- What is the single most important metric you want to improve with this growth hacking?
- If you were the end user and were told the product or service has discontinued, what would you most miss about it?
- How to acquire new users without going through paid advertising or other paid techniques and without spending a penny?
- what is the main benefit you get from the product, why is that benefit important to you, what would you use if the product weren’t available?
Simply put, if you’re trying to appeal to everyone, then you’ll wind up reaching no one. Knowing your customers will help you get to the next level of growth. So, to recap, before growth hacking can begin, you need the following elements:
● A product/service that people love to use (filling a need)
● A way to measure success and growth (metrics and analysis)
● Focused attention to detail regarding your user base (buyer personas)
● A scalable product or service
Once you know that all of these components are poised for growth hacking, you should be ready to proceed. However, remember that it’s not a magic bullet — you need to follow specific steps to ensure that your growth is not only well managed but that it is sustainable.
One of the biggest misconceptions about growth hacking is that it is about finding a bunch of shortcuts and cool tricks. Though there might be a small part of your growth hacking process, the main idea is to build repeatable and scalable processes to achieve growth. Lots of mud conception is there about growth hacking with negative perspectives but they are just talking about the “shortcuts” and “tricks” and not really about the growth hacking process.
Every start-up hoping to be a big business someday needs growth, engagement, and market potential. All three are necessary but not sufficient. For example, a high-growth startup with poor user engagement is a leaky bucket. Meanwhile, a product with high user engagement but with limited market potential will get stuck serving too small a niche to get big. And finally, a company serving a huge potential market but with no way to capture the opportunity by growing and engaging customers, is just a team in waiting.
Most people don’t understand that growth hacking is a scalable process built on top of multiple frameworks and not on top of a few.
Because For years now we have been using the same concepts and applying them in different contexts with different names. In software development, business, design, marketing, and so on. Now it’s all about these things. Fewer tools and more process. Fewer tricks and more mindset.Because at the end of the day, it’s about process and mindset. We do use cool names to sell books and consulting, but the basic principles are the ones that matter, that’s why we have been applying them for years in different fields. Do you know what’s great about growth hacking that in the end, it’s about best practices and a bit of common sense?
One of the core strategies behind growth hacking is that nothing happens in a vacuum. You look at what other people have done, take out the parts that don’t work for your situation, and then focus on what will build an audience as quickly as possible. So, with that in mind, you need to start cultivating information and insight from as many sources as possible. It’s highly recommended that you follow and engage with each one of these influencers so that you can get a more well-rounded idea of growth hacking and how it can be applied to your brand.
To embody these habits, don’t just look for the hacks. Leverage opportunities, don’t just try new tools. Live for your North Star, don’t just optimize campaigns. Drive scalable growth, don’t just play with a cool trick. It’s all about building and growing your very own startup. Most importantly, startups should hack their mindset this year, Doubt the default, and start thinking GROWTH. It’s all about the mindset.
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